Diamond Source of Virginia, Inc., a premier online diamond retailer, launches new web site to assist diamond shoppers nationwide who are searching for the best values in loose diamonds and diamond rings. (PRWEB) February 17, 2005 -- Diamond Source of Virginia, established in 1989 and a nationwide leader in online discounted loose diamond sales, has launched a new web site with extensive shopping advice and diamond education for diamond shoppers nationwide. Discover the secrets for a safe, easy way to purchase diamonds at www.DiamondSourceVA.com Knowledgeable diamond shoppers, who are educated about diamonds and how to best shop for diamonds, make better decisions and are happier with their diamonds for years to come. Explore a wide variety of diamond shapes. Gather valuable information on color, clarity, cut, carat weight, certifications, fluorescence and taking care of your diamond. Learn about the diamond industry, artificial diamonds and how diamonds are formed. Enjoy stories and pictures of famous diamonds in history and contemporary celebrity diamonds. “Most online diamond retailers simply put a list of diamonds on their website and expect the shopper to do all the work of picking the best diamond based on the few specifications listed,” said Anne Reinke, President of Diamond Source of Virginia. “We take a very different approach by doing a personalized search for every client who contacts us.” Diamond Source of Virginia has access to the inventories of hundreds of diamond cutters and wholesalers nationwide and searches for the best diamonds in the country based on their client’s shopping requirements. After reviewing a list of recommended diamonds with the client, diamond consultants assist the client in determining which diamond is going to be the best choice to bring in for inspection. Every diamond is carefully inspected, re-graded and evaluated to ensure it not only matches the specifications in the GIA or AGS certification, but also that it is the quality and beauty the client is expecting. Most online diamond retailers never even see the diamonds they sell. They simply list someone else’s inventory and have the diamond shipped to their customer without seeing it, let alone inspecting it. Diamond Source of Virginia believes diamond shoppers deserve better and works hard to ensure the diamond ordered is the best value for the client. Unlike many online companies who do not allow customers to come to their office, Diamond Source of Virginia encourages clients to come to their office in Richmond, Virginia. Clients are able to examine the diamond in one of the private diamond viewing rooms where a diamond consultant explains the details of the diamond and answers any questions. Whether you are just buying a loose diamond or shopping for a world class designer ring, the company’s diamond consultants will help you find the best options available on the wholesale market. Diamond Source of Virginia specializes in hard-to-find diamonds including large carat weights seldom found in stores, ideal cuts like Hearts & Arrows, and fancy shapes like Cushions, Radiants, and Asschers. Shoppers online or in person get the benefits of expert customer service, the largest selection of diamonds, and prices that are among the lowest in the country. Diamond Source of Virginia is a family owned business that believes in honest, personalized and responsive service. They do not own inventory so they can provide low prices and unbiased advice. When you call or email, chances are you are in touch with one of the owners. This personal attention to clients has resulted in a large percentage of business generated from referrals and repeat clients. Diamond Source of Virginia is a member of the Better Business Bureau, Greater Richmond Chamber of Commerce, Jewelers Vigilance Committee and TRUST-e Privacy Seal Program. For more information, visit http://www.DiamondSourceVA.com or call toll free 888-477-8385.