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(PRWEB)
September 25, 2005 -- With diamond prices having increased 30% over the
last five years, and predicted to increase an additional 10-20% by the
end of 2005, investment consultants are at last taking notice of
diamonds as a lucrative and safe investment, with a better guaranteed
return than gold. Another big increase, diamond dealers say, could come
now that China has revalued its currency. Since diamonds are priced in
dollars around the world, a stronger yuan will make the jewels more
affordable for Chinese consumers and more attractive as an investment.
Heightened demand in China could push up global diamond prices further,
with some industry analysts predicting another 100% increase over the
next 5 years. Leading jewelry designers such as Michael B, David
Morris, Daniel K and Carl Blackburn have capitalized on the desire for
large investment quality diamonds by featuring what has been called the
“Halo-Effect” in their ring designs. This large center
diamond look is punctuated by a center stone of greater than 1 carat,
surrounded by streams of micro-pavé diamonds. Carl Blackburn has
seen a huge increase in ring mounting sales this year, especially in
the mountings for stones 3 carats and up, where the customer is looking
for a ring that represents the best quality that money can buy. The
Beverly Hills designer, who has production studios in Thailand,
describes these new diamond investors this way: “Consider a
Limited Edition Platinum Patek Philippe watch, which a gentleman might
buy and put in his safe to keep as a long-term investment, but also
will want to take it out from time to time to wear on his wrist for
very special occasions or social functions. In the same way, a woman is
now buying or receiving a very expensive diamond as an investment gift
to keep in her safe, but instead of just keeping this large diamond in
her safe deposit box, never to be seen by anyone, she also wants to
have it mounted in a very fine platinum ring, so she can take it out
and wear it for special occasions and society events.” Of course,
buying diamonds as an investment flies in the face of traditional
wisdom, which always warned about ever buying diamond jewelry as an
investment due to the many incremental markups that occur in a
diamond’s journey from mine to retailer. But that was before the
internet leveled the playing-field dramatically, with online companies
like Diamonds-USA now offering certified large carat diamonds to
enhance “personal investment portfolios”. The potential for
gains has become so strong that Tongjai Thanachanan-Marion of
Thailand’s Ayudhya JF Asset Management now recommends that her
affluent investors dedicate up to 20% of their portfolios in luxury
goods such as gold, diamonds and the like, stating: “This asset
class can be a smart choice for long-term investment.”
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