If you have started the daunting task of shopping for diamonds online, you have probably discovered how difficult it is to figure out who has the best price for similar stones. Going from site to site, running individual searches on each one, then trying to compare results in several different browser windows - sound familiar? Sounds like a pain!

There are consolidated shopping search engines out there and you may have used those when looking for the best price on some other products, but those search engines have a major weakness when it comes to diamonds. Shopping for a diamond requires additional details that generic shopping search engines are not able to display. If you can't at least see the cut, color and clarity of diamonds side by side, then the search results are useless. You can't compare apples to oranges and expect to figure out which is the better deal.

Wouldn't it be convenient if there were a comparison search engine designed specifically for loose diamonds where you could search by shape, weight, cut, color, clarity and price? Then you would see a list of matching diamonds from several online vendors and you could quickly see who has the best price for a 1.50 carat, H-VS2 round diamond with Ideal proportions. That's not too much to ask, is it?

Well, now there is such a search engine - and you may be shocked by the results. But first, I would like to share a dirty little secret of the online diamond world with you. Did you know that the diamond inventory you see at one online diamond vendor is the same as many other online vendors? How is this possible - these are competing companies, so how can they be selling the same exact diamonds? Simple - they don't have any inventory!!!

This is how the online diamond world works - Retailers get lists of available diamonds from wholesalers around the country. Those wholesalers give the retailers a cost price and the retailers decide how high to mark up each diamond. The difference in price between retailers can be as much as $10,000 for a large diamond!

The retailers will then post that diamond to their online inventory - the exact same diamond, same shape, weight, cut, color, clarity, table width, total depth and measurements - but the price you pay will be different at each site! When you decide to purchase that diamond, the retailer notifies the wholesaler and that diamond is removed from inventory and is no longer available to any other online retailer.

So how do you find the best price for the same exact diamond without spending hours searching through results from dozens of web sites? Simple. We have developed a loose diamonds price comparison search engine that shows you available diamonds that match your criteria from multiple online vendors. One search will yield results from around the web and you can sort the results any way you like. Give it a try and you will be amazed at the differences in price for the same exact diamond!

Good luck in your search.